Super Bowl LI will be played at NRG Stadium in Houston, Texas on Sunday, February 5, 2017, between the New England Patriots and the Atlanta Falcons and will be the third time the Super Bowl has been played in Houston, after Super Bowl VIII in 1974 and Super Bowl XXXVIII in 2004. This will mark the 50th anniversary year of the first Super Bowl, which was played on January 15, 1967. Super Bowl LI is the Patriots' ninth Super Bowl appearance, the most Super Bowl appearances of any team. It is also their second appearance in three years and their seventh under the leadership of head coach Bill Belichick and quarterback Tom Brady. The Falcons are making their second appearance as a franchise and will have the chance to win their first Super Bowl, having lost in their only previous Super Bowl appearance in Super Bowl XXXIII.

Consumers will spend an average of $75, or $14.1 billion total, on Super Bowl LI-related activities, down from an average of $82, or $15.5 billion total, last year, according to the latest Super Bowl Spending Survey from the National Retail Federation. An estimated 188.5 million are expected to watch the game on Feb. 5. Of the 76% of those surveyed who said they would watch the game, 80% said they'll buy food and beverages, 11% said they'd buy team apparel and accessories, and 8% said they'd by a new television to watch at home. The survey found that 45 million people will host a Super Bowl party. More than three-quarters (78%) of viewers said they watch the commercials for entertainment, and only 10% said the spots influence a purchase. The NRF surveyed 7,591 consumers for the study.